FOR IMMEDIATE RELEASE
Bella Lam Launches "Bootfirst" Music Video with TikTok LIVE Watch Party Ahead of National Country Radio Campaign
“Bootfirst” Impacts Country Radio On Monday (7/27)
Livestream from Chattanooga’s Whiskey Cowgirl will feature a live fan Q&A before the official YouTube premiere of Bella Lam’s new music video
NASHVILLE, Tenn. (July 22, 2026) – Rising Asian American country artist Bella Lam will celebrate the release of the official music video for her latest single, "Bootfirst," with an in-person watch party at Whiskey Cowgirl (1819 Broad St. #111) in Chattanooga, Tennessee, and a special TikTok LIVE Watch Party on Thursday, July 23. Gino D., host of The Afternoon Show on Hits 96 (WDOD-FM), Chattanooga's No. 1 hit music station, will host the celebration at Whiskey Cowgirl, while Lam and social media influencer NashvilleStacy (*full details below) will co-host the TikTok LIVE experience. The TikTok Live will begin with an interactive fan Q&A, where Lam will share the inspiration behind the song, discuss the making of the music video, and answer fan questions before culminating in the official YouTube premiere of “Bootfirst,” allowing fans around the world to experience its debut together in real time.
Already generating buzz across Country music media and earning early radio support, Bella Lam's latest single, "Bootfirst," continues to build momentum ahead of its official Country radio impact date on Monday, July 27. With nearly 95,000 followers across social media, Lam has cultivated a passionate fan community through authentic storytelling, high-energy performances, and interactive fan experiences.
As Country radio begins embracing "Bootfirst," programmers and media alike are recognizing Bella Lam as one of country music's rising artists to watch:
"A great uptempo, get you up and movin', summer groovin' song. Well produced and well sung and a big hit with listeners following just a few test spins."- Mike Thomas, KFAV 99.9 FM
"'Bootfirst' continues to showcase why Bella Lam is quickly becoming one of country music's rising names to watch." - Cowgirl Magazine
“Lam is an artist who already has the formula for a country hit.” - Holler.
"one of the fastest rising, emerging voices in country music" - Chattanooga Pulse
"Bella Lam shows off her undeniable talent on new song, 'Bootfirst.'" - Country Swag
"'Bootfirst' serves as an anthemic urging to live life without overthinking it." - Countrytown
"Quickly making its way onto your summer playlist."- Fierce & Fabulous Revolution
“Tennessee’s most promising new voices in country music.” - Chattanooga’s Top 40 Station, WDOD-FM (Hits 96)
Lam recently teamed up with popular line dance creator Madi.Marie.K to choreograph an official ‘Bootfirst’ line dance. The collaboration post (HERE) quickly soared to 68,000 views and garnered comments from fans and fellow artist Lainey Wilson, who replied ‘so fun,’ adding to the excitement surrounding the release.
Lam is currently hosting a ‘Bootfirst’ line dance social media giveaway, encouraging fans to learn the choreography and share their videos on TikTok. Entries are open through Aug. 14, with one winner receiving a $250 grand prize. Learn more and enter here.
*TIKTOK LIVE WATCH PARTY TUNE-IN DETAILS
Co-hosted by: Bella Lam and NashvilleStacy
What: Bella Lam TikTok LIVE “Bootfirst” Music Video Watch Party
(streaming from Whiskey Cowgirl)
When: Thursday, July 23, 2026
Times:
5:15 p.m. ET - Artist Q&A
5:30 p.m. ET - Official ‘Bootfirst’ Music Video Premiere
Where: TikTok – https://www.tiktok.com/@itsbellalam
BELL LAM IN-PERSON WATCH PARTY DETAILS
Event Is Open To The Public
Hosted by: Gino D (Hits 96)
When: Thursday, July 23, 2026
Time: 4:00–6:00 p.m. ET
Where: Whiskey Cowgirl, 1819 Broad St., Suite 111, Chattanooga, TN 37408
"Bootfirst" follows the success of Bella Lam's previously released singles "Tears In My Tequila" and fan favorite "Take It Out On My Guitar," which earned her three 2026 Josie Music Awards nominations: Song Of The Year, Rising Star of the Year (Country Female) and Music Video of the Year – Performance Focused – Female. She has also been recognized in Chattanooga's Best of the Best Local Band.
Named one of Holler.'s "10 Artists You Need To Know," Lam continues expanding her reach through a relentless touring schedule, performing more than 100 shows annually throughout the Southeast. Lam recently made several appearances and performances during CMA Fest week. She has also performed at Nashville's legendary Bluebird Cafe and The Listening Room and shared the stage with artists including Candi Jenkins, Daniel Donato and Strung Like A Horse. For more information visit, https://bellalammusic.com/.
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