Hi, I’m Michelle…
Michelle Lorge is the Owner/President of Pitch Candy PR, a boutique music publicity firm based in Nashville, Tenn. Pitch Candy PR specializes in crafting and telling engaging stories, and navigating the world of media for music artists and music-based projects.
With customized product launch ideas and sales strategies, Lorge has helped launch grass-roots music publicity campaigns and large-scale National press campaigns. She brings 10+ years of experience working with established artists, rising singer/songwriters, musicians, music festivals, red carpet events and nonprofit music events. With an emphasis in Country and Americana genres, Lorge has worked with artists/projects including; Sugarland's Kristian Bush, Aaron Watson, The Mavericks, Barbara Mandrell's Induction into the Musicians Hall Of Fame, Will Hoge, Chris Lane, Nashville Dancin' Presented By Dollar General, Music Expo, Ryan Sims, BJ Barham, Darrell Scott, Joel Crouse, SONY ATV Music Publishing, Morgan Myles and War Memorial Auditorium.
Lorge is an active member of the Country Music Association, Academy Of Country Music, a SOLID alumni and member of the Women's Music Business Association. Prior to launching her own music publicity firm, Lorge worked at Fortune 500 company Sony Music Entertainment and boutique publicity agencies; Sweet Talk PR, All Eyes Media, Kaleidoscope Media, NPG PR, and Hot Schatz PR.
Past Projects
ALBUMS/SINGLES
Joe Bachman, One
John Smith, The Living Kind
Josh Abbott Band, She's Like Texas
Kelsea Ballerini, The First Time
Kelleigh Bannen, My Favorite Colors, The Optimist
BJ Barham, Rockingham
Kristian Bush (Sugarland), Southern Gravity
Kane Brown, Self-Titled Album, Experiment, "Lose It"
Paul Cauthen, My Gospel
Joel Crouse, Even The River Runs
Crowder, I Know A Ghost
Elephant Revival, Petals
Filmore, Slower
Jerry Garcia Archival Release Volume 6
Alvin Garrett, The Lightness Of Love
Matt Hires, American Wilderness
Will Hoge, Small Town Dreams
Tristan Jackson, I Am
Garrett Jacobs, Young Love, Into The Bar
Chris Janson, Buy Me A Boat
Jana Kramer "Dammit" Single Release
Angie K, "Real Talk," CMA Awards International Media Reception
Florida Georgia Line, "Cruise," Anything Goes, "Dirt," "This Is How We Roll"
Chris Lane, Fix
Them Dirty Roses, Birmingham Steel
Little Big Town, When Someone Stops Loving You
Dustin Lynch, Where It's At
Ryan Sims My Side Of The Story
Delbert McClinton, Prick Of The Litter
Barbara Mandrell, Induction into the Musicians Hall Of Fame and Red Carpet
Morgan Myles Whiskey Dreaming Single, Miss Morgan Myles EP Release
Jake Owen, Greetings From Jake, Endless Summer
National Park Radio, The Great Divide
Jon Pardi, Heartache Medication
Restless Road, Took One Look At Her Momma
Maggie Rose, Change The Whole Thing, Deluxe Album, Can't Miss Something
Mitch Rossell, "American Dream"
Mike Ryan, Blink You'll Miss It, Dear Country Music, Can Down, Way It Goes
Darrell Scott, Couchville Sessions
Amanda Shires, My Piece Of Land
Lucie Silvas, E.G.O.
Devon Beck, “Homewrecker”
Little Silver, Somewhere You Found My Name
Kinsey Rose, Speed Of A Broken Heart
Ben Sollee and Kentucky Native, Self-Titled Album
Dallas Smith, Tippin' Point
The Mavericks, Brand New Day
Joshua Dylan Balis, We’re On Fire
Aaron Watson, Vaquero
Heath Webb, Wayward Soul
Gone West, Tides EP
Onoleigh, Why Can’t We Dance
Evan Cline,
Bobby Wills Crazy Enough
Kristine Wriding and Andrew Plan, People Needing People single release
Bronte Fall, Winter EP
The Other Side, Spoken Word Poetry
TOURS
BJ Barham The Great 48 Tour
Brandi Carlile and Old Crow Medicine Show Co-headlining Tour
Chris Lane, Tour with Dustin Lynch
Crowder, 2019 Billy Graham Tour (Australia), MercyMe Tour
Dustin Lynch Hell Of A Night Tour
Elephant Revival, Debut Red Rocks Show (sold out)
Filmore, Tour w/ Walker Hayes Tour w/ Lauren Alaina Tour
Florida Georgia Line Anything Goes Tour
Jake Owen Down To The Honkytonk Tour, Tour w/ Lady A
Jerry Garcia Symphonic Celebration Featuring Warren Haynes
JJ Grey & Mofro, Headlining Tour
Jon Pardi CMT On Tour, Headlining Tour, Tour w/ Dierks Bentley
Little Big Town The Breakers Tour, The Bandwagon Tour
Lucinda Williams, Ghosts Of Highway 20 Headlining Tour
Mary Gauther, Eliza Gilkyson and Gretchen Peters Acoustic Tour
Morgan Myles, Headlining Tour
Maggie Rose, Headlining Tour, Tour w/ Kelly Clarkson, Tour w/ Joan Jett and the Blackhearts
Old Crow Medicine Show Blonde On Blonde Tour
Paul Cauthen, Ministry Tour with Elle King
SONY ATV Publishing New Artist Tour
MUSIC FESTIVALS & EVENTS
ACM Awards (Red Carpet with artists)
ASCAP Awards (Red Carpet with artists)
BMI Awards (Red Carpet with artists)
Bonnaroo Music and Arts Festival (Local Press)
Joel Crouse, Opry Debut
Darryl Worley Cancer Treatment Center (Nonprofit)
CMA Awards (Red Carpet with artists)
CMA Fest (Red Carpet with artists)
Filmore, Opry Debut
Jake Owen Foundation
Musicians On Call (Nonprofit, red carpet event)
Music Expo (International Music Conference)
Nashville Dancin' Presented By Dollar General (Press Conference)
Opry Goes Pink
SESAC Awards (Red Carpet with artists)
The Listening Room (Restaurant Publicity)
The Southern Steak & Oyster (Restaurant Publicity)
War Memorial Auditorium (Venue)
MUSIC PUBLISHING, TV AND BUSINESS
Songbox Co-founded By Bryan Adams
Big Loud Records, Company announcements
Good Company, Company announcements
"Pickler & Ben," TV Show publicity support
Nashville Dads Club YouTube Series
KIT Plugins / Blackbird Studio
LP Creative
Play It Again Music, Company announcements
Riverside Entertainment, "Built Wild," Nashville Film Festival Red Carpet, "The Bluebird" Doc.
Skyville Live, Company announcements
TechForce, Company announcements
ThinkThru, Company announcements