FOR IMMEDIATE RELEASE
BELLA LAM LAUNCHES ‘BOOTFIRST CONFESSIONS’ CAMPAIGN & CUSTOM SOCIAL STICKER PACK AHEAD OF NEW SINGLE RELEASE
Asian-American Country Music Artist Nominated For
Chattanooga Best Of The Best, Vote (HERE)
NASHVILLE, TN - (May 26, 2026) - Rising Asian-American country artist Bella Lam is inviting fans to stop overthinking and start living boldly with the launch of her new fan-driven social campaign, “Bootfirst Confessions,” alongside a custom “Bootfirst” sticker pack now available across Instagram and TikTok.
Inspired by her upcoming single “Bootfirst,” (release date tba) the campaign encourages fans, creators, artists, and industry voices to share the moments they took a leap—without hesitation.
“We all have that moment where we either hold back or just go for it,” says Lam. “Bootfirst” is about choosing to jump in anyway. I wanted to create something where fans could share those stories and feel like they’re part of this new music with me.”
At the heart of “Bootfirst Confessions” is a simple prompt:
“I took a risk and ______ bootfirst”
Fans are encouraged to share their own “Bootfirst” moments across social media—whether it’s moving to a new city, chasing a dream, or making a bold personal decision—using short-form video, photos, or interactive story tools.
Lam will be actively engaging with submissions, reposting fan content, and spotlighting stories throughout the campaign.
Introducing The ‘Bootfirst’ Sticker Pack
To bring the campaign into everyday social expression, Bella has released a custom GIPHY sticker pack, allowing fans to incorporate “Bootfirst” into their own Instagram Stories and TikTok posts.
The sticker collection includes phrases like:
“Bootfirst”
“that was my bootfirst of the summer”
“no thoughts. just bootfirst”
“I went bootfirst'
Fans can participate by:
Posting their own Bootfirst Confession
Using the hashtag #Bootfirst
Searching “Bootfirst” in Instagram and TikTok GIFs/stickers
Following Bella Lam on social platforms for reposts and features
On Instagram:
Create an Instagram Story, search “Bootfirst” in the sticker catalog, add a sticker, and tag @itsbellalam.
On TikTok:
Create a TikTok video or Story, search “Bootfirst” in the sticker catalog, add a sticker, and tag @itsbellalam.
Bella’s upcoming single “Bootfirst” will be available to be added to stories on TikTok and Instagram following the official release date (to be announced).
Rather than a traditional rollout, “Bootfirst Confessions” is designed to turn the song into a shared mindset.
The campaign will roll out across:
TikTok & Instagram Reels (fan confession videos)
Instagram Stories (interactive stickers + prompts)
Live activations during CMA Music Festival
On-the-road moments tied to Lam’s upcoming summer tour
With momentum building around her upcoming release, Bella Lam continues to carve out a space as one of country music’s most compelling emerging voices—blending modern storytelling with a fearless, fan-first approach.
“If people start saying ‘that was so bootfirst of me,’” Lam adds, “then we did what we came to do.”
Building her fanbase with over 83,000 followers across social platforms and a relentless touring schedule topping 100 shows a year, Asian-American country artist Bella Lam continues to establish herself as a rising voice in country music.
Bella is currently nominated for Chattanooga Best of the Best powered by the Chattanooga Times Free Press. Voting is open now through June 29th, here: https://www.timesfreepress.com/bob/#/gallery?group=542264.
Named as one of Holler’s “10 Artists You Need To Know” and lauded by Chattanooga Pulse as “one of the fastest-rising emerging voices in country music,” the 24-year-old multi-instrumentalist was born in Nashville and raised in West Tennessee. “Bootfirst” is the follow up to her highly-lauded song “Take It Out On My Guitar” and fan favorite “Tears In My Tequila.” She is currently on tour and has previously shared the stage with artists including Hannah Dasher, Daniel Donato, Candi Jenkins, and Strung Like A Horse.
For tour dates and more information, visit https://bellalammusic.com/.
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